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COREMatters eNewsletter
  April 2008
In the News
CORESense Streamlines eBay Listing Managment for Small Business Retailers
April 2008 -CORESense LaunchPads for eBay are now available. LaunchPads utilize the CORESense system’s centralized, real-time product catalog and customer database to more efficiently manage every aspect of eBay auction posting, closing, payment, shipping and feedback.
Full story
Study Reveals How Best-in-Class Small Retailers Are Enhancing Customer Satisfaction
According to the report, best-in-class small and mid-sized retailers increasingly utilized multi-channel integration to create a seamless and consistent cross-channel shopping experience.
Full story
The Growing Influence of Online Social Shoppers
eMarketer, April 7, 2008 - Who do consumers trust? Increasingly, each other.
Full story
Consumers Sound Off On Online Shopping Frustrations
DIRECT, April 16, 2008 - Nearly one quarter of consumers said purchased items having no resemblance to their image on the Internet as their biggest online shopping furstration
Full story
Multi-channel retailers struggle with multiple challenges
Internet Retailer, April 4, 2008 - Retailers recognize the value of multi-channel customers and are anxious to serve them better, but formidable technical and organizational challenges stand in the way of multi-channel initiatives at many retail companies.
Full story
Product Updates
CORESense 5.10
The goal of the CORESense 5.10 release is to deliver greater productivity, automation, and control to clients in a number of areas. Highlights of the 5.10 include:
  • eBay auction automation and management - "LaunchPads" automate the process for auction listing and management. Check-out re-direct capabilities provide the opportunity to increase customer brand loyalty and to generate add-on sales.
  • Store credit management - new accounts receivable capabilities allow retailers to extend store credit and manage payments on credit accounts.
  • Pricing management - enhanced pricing management features help merchandisers create overarching pricing strategies, and apply special pricing rules for specific products and customers.
  • Brand access control - along with the current capability to manage multiple branded channels is a new capability to control an individual's ability to access information associated to those brands.
Beyond the productivity boosts, current clients will find a variety of new enhancements that will help them increase sales and reduce costs. For existing CORESense clients, upgrades to 5.10 have begun. All new customers are being implemented on 5.10.
Scott Petronis
Director, Product Management
Special Event
How does your business stack up to other small to mid-sized retailers?

The "Technology Strategies for Small and Medium Sized Retailers" webinar will present the results of the Aberdeen Group's benchmark study on Best-in-Class retail methodology for delivering a unified customer experience through channel process integration (web, store, and catalog).

You will learn:
  • what constitutes "Best-in-Class" performance and practices for smaller retailers
  • what strategies are "Best-in-Class" small retailers using to provide a more customer-centric shopping experience
  • what key capabilities successfull small retailers are developing to maximize sales opportunities
  • what is the roadmap to better sales performance for smaller retailers
A real world case study will be used as an example of best practices in customer-centric multi-channel integration of brick-an-mortar store, call center, e-commerce channel and back office systems.

We hope you can join us for this special, one-time online event.
Customer Success Stories
New Case Study
All Star Wine in a league of its own with CORESense advantage - Upstate New York's premier wine store, All Star Wine & Spirits (Allstarwine.com) chose CORESense to provide it with an an all-in-one system to integrate its e-commerce, point of sale and back office inventory and supplier management in real-time, so it could aggressively grow its business online. HTML / PDF (2MB)

For more information on CORESense solution for the wine industry, visit /products/vert_wine_spirits.html
" Consumers who have been receiving e-mail messages by choice for at least two years are more likely to click on links in those e-mails than those with less tenure (66% vs. 40%) and more likely to make an online purchase as a direct result of an e-mail pitch (58% vs. 34%). "

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CORESense, Inc. · 125 High Rock Ave. · Saratoga Springs, NY · 518-306-3043