+ " type='text/javascript'%3E%3C/script%3E")); COREMatters: October CORESense Multi-channel Retail Management eNewsletter
COREMatters eNewsletter
This issue: In the News  |  Welcome Aboard  |  Retail Focus October 2008
In the News
Eight Quick Tips for Boosting Conversions
ECommerce-Guide, September, 29, 2008 - Eight low-cost techniques that will increase conversion and click-through rates, boost cross-selling opportunities and help shoppers find what the products they want.
Full story
3 Shipping Best Practices for E-tailers Preparing for the Holiday Season
e+MC, September 18, 2008 - Three ways e-tailers stay successful during the peak holiday season.
Full story
How Small Stores Can Lure Holiday Shoppers
BusinessWeek, September, 23, 2008 - With economists predicting one of the weakest Decembers since 1991, merchants must put their best foot forward for top customers.
Full story
Selling 2.0: Let the customer do the communicating
Vancouver Sun, September, 24, 2008 - Opening up a shopping site and inviting customers to take part provides a rich content experience that build trusts and loyalty amongst all consumers.
Full story
Multichannel Consumers Favor Online-To-Store Shopping Experience
DIRECT September, 30, 2008 - Consumers who use more than one channel when shopping for goods overwhelmingly prefer to move from online to brick-and-mortar locations.
Full story
Online Shopping—in the Store
eMarketer, September 30, 2008 - Using e-commerce to expand physical store offerings.
Full story
Welcome Aboard
We Extend a Warm Welcome to This New Addition to Our Family of Customers
Lindt USA - sells a premium line of chocolates and is internationally recognized for their product excellence. Lindt currently operates 90 storefront locations and has distribution through more that 1,325 retail outlets including major grocery stores and retailers such as Target.

Lindt selected CORESense to power their ecommerce initiatives through their web store (www.lindtusa.com), phone orders (Service Order Interface) and back office operations.
Retail Focus:  eMail Marketing Best Practices
For an online retailer whose lifeblood is its web site, it's especially crucial to adhere to proper e-mail marketing techniques to avoid even the perception by recipients that their messages are unwanted or "spam."

The crux of the matter is that legitimate CAN-SPAM compliant, or even "double opt-in", messages can be flagged by recipients as spam very easily with the simple click of a button in their respective e-mail client software.

Once recipients click their "spam" button, your domain may be added to an Internet "blacklist" that ISP's use as a filter to prevent their members from receiving unwanted mail. Once this happens, even routine transactional e-mails like order confirmations or shipping notifications that come from your domain will not be able to get through to the recipient. And, worse yet, your e-mail deliverability in general (even to future customers) can be jeopardized depending on which blacklist your domain is on (ie. how widespread the use of that particular blacklist is).

The bottom line—as you go into the holiday season, be very careful in your e-marketing promotions. Use only "appropriate" lists, don't overuse (ie. abuse) them, and do everything possible to make the content as appealing and relevant as possible so it is desirable to recipients.

Here are a couple of good articles on the subject:

          Getting E-Mail Marketing Past the Customer's Spam Filter

          9 Ways Transactional E-mails Help Build Relationships

93% of Americans expect companies to have social media presence

September 29, 2008: Search Engine Watch Blog

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