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| Coming in Q2 2010! |
Following are just a few of the new features that are schedule for release the second quarter of 2010:
| USPS Live Rates |
With this integration you can get and post live shipping rates directly from the USPS. |
| Ebay Variations Listings |
With this enhancement, Ebay LaunchPad users can include multiple product variations in one Fixed Price listing. |
| Payment Gateway Changes |
This enhancement will support the payment gateway changes needed to meet the MasterCard mandate to support specific transaction types. This will address key concerns identified by consumers, merchants, acquirers and issuers alike, in order to improve debit card (including prepaid cards) purchase experience at the point of sale (POS). |
| Google Checkout |
This enhancement will allow clients to include Google Checkout as a payment option at Checkout. For some retailers Google Checkout can build customer confidence and benefit in search rankings. |
| Additional information about these and other features will be provided in the release notes that will go out when each feature is releaser. These notes will also include information on how you can learn more about the feature and how you can implement it. |
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Internet Retailer's Web Design & Usability 2010 in Orlando, Florida which took place last week brought together experts in web site design and usability, representing the retailers and design professionals. Following is a brief summary of the latest in website design and usability best practices for Product Pages:
- • Use bullets in product descriptions.
- • Maximize the size of your main product image.
- • Include multiple views of your products.
- • Include video - recent studies show video can lift conversion rates even when they're not viewed.
- • Make your selling price stand out from MSRP or Retail.
- • Make use of Ajax technology to keep shoppers on the product pages for example AJAX Add to Cart
- • Include Customer Reviews and Ratings.
- • Use Mouseover or Pop-ups to describe unfamilar terms
- • Make Add to Cart buttons the most prominent element on the page.
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| Wishlists and gift certificates leverage the strengths of the online medium, introduce new customers to your brand, and capture significant additional revenue streams. Given all these benefits, there should be an easy ROI argument for the time and investment required to make them an important part of your ecommerce website.
Wishlists and gift certificates are great viral marketing tools because they are targeted and the recipient is highly motivated to use them. When you get a gift certificate to an e-commerce site, you're going visit it and shop there (and, quite often, you're going to spend more than the certificate's value). And, when someone tells you that their wishlist is on a certain e-commerce site, you're quite likely to go there rather than guess at what they want. If you're running a B2C site without wishlists and gift certificates, you're leaving money on the table.
CORESense's new Wish List Feature gives your customer the ability to easily create, manage and send Wish Lists:
- • Customers can quickly add products to a wish list without leaving the product page
- • Wish Lists can be emailed to others.
- • When an item is ordered the requested quantity on the Wish List can be automatically decremented.
- • Items can be added directly to the cart from the Wish List.
Contact CORESense Account Services to learn how you can start using the new CORESense Wish List feature and gift certificates today. |
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| More than just a multi-channel retail and ecommerce management solution, CORESense is a strategic investment that enables you to reach and acquire new shoppers, convert more shoppers to buyers, delight customer with great service, and cultivate long term and profitable customer relationships faster and more efficiently than your competition. CORESense is the first and only solution that provides ecommerce and brick and mortar retailers with the same functionality once only available to the very largest firms.
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Video drives product level conversion rates, increases SEO value and lifts site traffic.
•18% of top 50 retailers used video in 2008.
• 68% of top 50 retailers used video in 2009
Forrester Research. Online Retailer's Adoption of Video is Ahead of Customer's Preferences, Nov 2009. |
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| CORESense, Inc. · 125 High Rock Ave. · Saratoga Springs, NY · 518-306-3043 |
