The SAK Selects CORESense to Manage Multi-Channel Retail Operations

Children's Products Retailer Has Doubled Revenue Since Deploying CORESense

SARATOGA SPRINGS, NEW YORK - JUNE 7, 2004 - CORESense, a leading provider of retail management software, today announced that THE SAK, America's fourth largest handbag company, has selected the CORESense retail management solution to power its multi-channel e-commerce operations. THE SAK will leverage CORESense to manage a variety of back-end online operations for orders that originate at their channel partner websites, including and, as well as

THE SAK has been selling handbags with its unique fabrication, known as Tightweave, since 1989. Today the company's products are sold at 1,900 department and specialty stores throughout the United States and in 22 international markets.

Multi-channel Internet sales are an important part of THE SAK's business model. Its ability to process and fulfill these orders efficiently - particularly as they come in from disparate channels - is key to the company's success. CORESense will help make this possible by bringing together inventory and supplier management, order fulfillment, customer relationship management, promotions and analytics in a single application. The result will be a more streamlined and productive retail management operation, whereby all orders, regardless of origin, are processed the same way, and the transfer of data between these modules is automated.

"CORESense stood out from the competition for a number of reasons, not the least of which is the system's flexibility, which will allow us to scale smoothly as the business grows and we increase our network of channel partners. Going forward we expect to be able to add new online channels in half the time it takes us today," said Pamela Vaughan, vice president of IT at THE SAK. "We are also impressed that CORESense leverages Equinix as its hosting partner. Equinix is regarded as one of the leading international providers of core Internet exchange services. The decision by CORESense to utilize Equinix only increases the confidence that we have in CORESense and their ability to take care of our information."

Vaughan also cited the system's customizability (i.e. adding new inventory or unique product fields), customer relationship management and promotional capabilities, and its cost as compared to other providers, as chief reasons for choosing CORESense. In particular, Vaughan noted the unique ability of the CORESense system to create marketing campaigns. "Other retail management systems either don't offer this functionality or it was exorbitantly priced."

Due to the design and flexibility of the CORESense solution, which helps to minimize data entry and programming tasks, THE SAK expects to reduce the day-to-day burden on its administrative, fulfillment, customer service and IT staff.

"In general, CORESense will enable us to increase volume without raising headcount or associated costs," said Kent Griffith, controller at THE SAK. "Accordingly, we are expecting to save approximately $250,000 within three years, assuming we continue to grow at the current pace. The CORESense system will more than pay for itself in the first year."

"CORESense is excited to begin a relationship with one of the more well-known consumer apparel and accessory brands," said Jason Jacobs, president and CEO at CORESense. "THE SAK is a company with an aggressive growth strategy that recognizes the value of multi-channel sales. CORESense is uniquely positioned to help companies like THE SAK meet this need. We look forward to a long and mutually successful engagement."

About CORESense

CORESense is a leading SaaS-based retail system company serving small to medium-sized specialty retailers in selling hard and soft goods including sporting goods, apparel and accessories, shoes and wine. Founded in 2000, CORESense's mission is to create a competitive advantage for SMRs by providing them access to a single, fully integrated multi-channel retail management system with the features and function needed to compete and win in today's demanding marketplace in a software-as-a-service delivery model that fits their business and their budget. The CORESense solution is the first and only SaaS-based retail management system that supports an entire retail business from brick-and-mortar retailing to ecommerce to merchandising and back office operations management to customer relationship management in one fully integrated web-accessible solution. It is the preferred retail management solution of small to medium-sizes retailers who need a powerful and fully integrated enterpris e-grade solution to achieve their business goals. CORESense has offices nationally and is headquartered in historic Saratoga Springs, N.Y. For additional information about CORESense and our market leading solution visit us a or call (866) 229-2804.