Direct Tire Selects CORESense to Manage Wholesale Ecommerce Operations

Direct Tire Selects CORESense to Expand Business to the Web

SARATOGA SPRINGS, NEW YORK - AUGUST 25, 2005 - CORESense, Inc., a leading provider of retail management software, today announced that Direct Tire, a leading wholesale tire retailer in Memphis , Tennessee , has selected the CORESense On Demand Retail Management Solution to run the ecommerce division of their business.

Direct Tire was recently acquired by Mathis Tire, a large Memphis area automotive service and parts business that sells through 11 retail store locations and an ecommerce site. The acquisition brought them from serving the consumer market into the wholesale business. From being in business for over 12 years, Mathis Tire's Bob Peden, General Manager, knew how convenient it was to work with the vendors that had an ecommerce presence. "We knew we had an opportunity to serve our wholesale customers with the same level of service they have come to expect from Direct Tire," Bob said, "but with the increased convenience that comes from offering access to our inventory from their desktops."

CORESense will help make this possible by bringing together the management of the sales channel, order fulfillment, inventory and suppliers, and customer service. The flexibility of the CORESense product catalog also makes it a perfect fit for Direct Tire and the automotive aftermarket, where there can be great complexity of the product, including make, model and year.

Bob noted that as an on demand solution, CORESense doesn't require any hardware investment - something the other vendors he considered couldn't match. "Low initial start-up costs made it possible for us to select a more robust system than we were otherwise considering. CORESense satisfied all of our current and future growth requirements. Knowing we have those growth capabilities helped a lot."

"Most of the software providers I reviewed were tire industry specific," Bob added, "and I feel that the benefits of using a vertical solution are outweighed by the flexibility gained through the use of CORESense. I did not see that in any other system."

"CORESense is excited to enable Direct Tire's ecommerce wholesale business," said Jason Jacobs, CEO at CORESense. "CORESense is uniquely positioned to help companies like Direct Tire meet their retail software needs. We look forward to watching their growth as they leverage the system."

About CORESense

CORESense is a leading SaaS-based retail system company serving small to medium-sized specialty retailers in selling hard and soft goods including sporting goods, apparel and accessories, shoes and wine. Founded in 2000, CORESense's mission is to create a competitive advantage for SMRs by providing them access to a single, fully integrated multi-channel retail management system with the features and function needed to compete and win in today's demanding marketplace in a software-as-a-service delivery model that fits their business and their budget. The CORESense solution is the first and only SaaS-based retail management system that supports an entire retail business from brick-and-mortar retailing to ecommerce to merchandising and back office operations management to customer relationship management in one fully integrated web-accessible solution. It is the preferred retail management solution of small to medium-sizes retailers who need a powerful and fully integrated enterprise-grade solution to achieve their business goals. CORESense has offices nationally and is headquartered in historic Saratoga Springs, N.Y. For additional information about CORESense and our market leading solution visit us a or call (866) 229-2804.