California Wine Merchants Launches Multi-Channel Wine Retailing Business on CORESense Retail Management Software


CORESense (, today announced that California Wine Merchants, the first and only wine store in New York City focused exclusively on California Wines, has successfully launched its lower Manhattan retail store and ecommerce website, built and managed with CORESense’s Multi-Channel Retail Management Software solution. California Wine Merchants is now the third major wine merchant competing and winning on CORESense since the launch of their wine vertical solution in early 2008.

California Wine Merchants, founded by former wine writers and sommeliers, Jennifer Frank and Taylor Senatore, is focused on bringing the best of California wines to New York residents through their lower Manhattan retail outlet and to the world wide California enthusiast market through their ecommerce website. The company selected CORESense as the foundation of their multi-channel retailing strategy.

"We have been very pleased with our decision to go with CORESense,” said Taylor Senatore, co-owner of California Wine Merchants. "People have historically sought out specialty wine retailers because they are looking for the knowledge, selection and service that they can’t get from the mass market,” Senatore said, and today they also want the ability to do this online or over the phone. With CORESense we get the ability to deliver the seamless shopping experience today’s wine enthusiasts demand, without the costs, errors and inefficiencies of siloed, channel-centric solutions.”

The CORESense integrated Multi-Channel Retail Management Software solution provides California Wine Merchants with the following key capabilities:

  • Reach and Acquire Customers: CORESense’s multi-channel retailing capabilities makes it possible for California Wine Merchants to put their brand and products where today’s shoppers search, browse and most importantly buy providing them with the ability to reach and acquire new customers.
  • Convert shoppers to buyers: CORESense provides California Wine Merchants with best-in-class capabilities and tools used by big-box retailers to maximize cash-in at all customer touch points including wine of the month club, gift certificates and up-sell and cross sell promotions.
  • Build great customer relationships: California Wine Merchants is able to capture and access customer data and launch e-mails from any sales channel or back office process making easy for them to stay connected with customers and deliver the personalized service that keeps customers coming back.
  • Delight customers with exceptional service: CORESense consolidates front end selling and back office operations in a single system giving California Wine Merchants the ability track and serves customers across all sales channels, the time and the tools to deliver great customer services.

“As a specialty wine retailer, California Wine Merchants will compete and win against mass market retailers based on its ability to effectively market and sell unique wines, provide superior service and efficiently manage operations and control inventory. With CORESense, it gets a single retail software solution to manage the core retail processes and data needed to achieve its ambitions in an on-demand model that fits their business and their budget,” said Jason Jacobs, CEO of CORESense.

The CORESense Wine and Spirits Retailing Solution, based on market leading on-demand retail management software, comes pre-configured to meet the unique marketing, selling and merchandising needs of wine and spirits merchants. Inventory management and turnover is improved with a real-time centralized view of sales and inventory across all sales channels reducing out-of-stocks, cancellations and late shipments as well as making timely in-season price adjustments possible.

For more information please visit us at, email us at or call CORESense at (866) 229-2804.

About CORESense

CORESense is a leading SaaS-based retail system company serving small to medium-sized specialty retailers in selling hard and soft goods including sporting goods, apparel and accessories, shoes and wine. Founded in 2000, CORESense's mission is to create a competitive advantage for SMRs by providing them access to a single, fully integrated multi-channel retail management system with the features and function needed to compete and win in today's demanding marketplace in a software-as-a-service delivery model that fits their business and their budget. The CORESense solution is the first and only SaaS-based retail management system that supports an entire retail business from brick-and-mortar retailing to ecommerce to merchandising and back office operations management to customer relationship management in one fully integrated web-accessible solution. It is the preferred retail management solution of small to medium-sizes retailers who need a powerful and fully integrated enterprise-grade solution to achieve their business goals. CORESense has offices nationally and is headquartered in historic Saratoga Springs, N.Y. For additional information about CORESense and our market leading solution visit us a or call (866) 229-2804.