In collaboration with eBay and PGA.com, 3balls.com has launched the PGA.com Value Guide, the first bold step in a golf industry-initiative to grow and make more efficient the secondary golf club market. Available online at https://www.pga.com/valueguide, the PGA.com Value Guide provides Trade-In and Re-Sale values for thousands of golf club models to assist golfers and PGA Professional-retailers in valuing used golf clubs for the purpose of trading-in, re-selling or buying in the secondary market.

The software technology powering the PGA.com Value Guide is provided by CORESense, whose end-to-end retail management software 3balls.com has used for more than 18 months to automate key business activities and integrate all online retail channels, including the sale of its golf equipment on the eBay web site. Based on the success of this relationship, 3balls.com looked to CORESense to manage its latest project, the PGA.com Value Guide.

"CORESense had a strong track record with us in meeting the unique needs of our business. They were a natural choice as a technology partner in executing our vision for the PGA.com Value Guide," said Doug Smith, director of business development at 3Balls.com.

On a regular basis, the CORESense solution mines the eBay golf category for historical transaction data, as provided by the eBay Data Licensing Program. The system then uses the raw data to calculate and publish the Low, Mid and High price ranges for used golf clubs to the PGA.com Value Guide web site. As a result, PGA Professional retailers and consumers will have a credible tool for determining the fair market value of used golf clubs.

"Unquestionably, CORESense has helped 3balls.com to increase revenue and lower operating costs through more streamlined business processes," noted Smith.

CORESense is meeting a growing need among small- and medium-sized retailers, such as 3balls.com, for an agile and flexible software package that supports aggressive and innovative retail strategies. Beyond its many unique features, CORESense leverages open source technologies, which contribute to the system's high performance, low total cost of ownership and rapid return on investment. CORESense software is available to customers on a licensed or hosted (ASP) basis, and can be deployed rapidly. The hosted service model enables small- and medium-sized companies to add Fortune 500-class business-management software at a reasonable price.

"Helping retailers increase revenues through innovative multi-channel sales strategies is what CORESense does best," said Jason Jacobs, CEO at CORESense. "CORESense solutions are changing the way retailers think of software by offering them a comprehensive business management solution that is designed to respond to new opportunities and support revolutionary retail strategies."

About 3balls.com, PGA.com and eBay Data Licensing Program
3balls.com, Inc., is a leading online direct retailer and eBay Power Seller of used and like-new golf equipment. 3balls.com is responsible for spearheading the development and on-going management of The PGA.com Value Guide in collaboration with PGA.com and eBay.

PGA.com, produced by Turner Sports Interactive, a Time Warner company, is the on-line home of the PGA of America, the largest working sports organization in the world comprised of more than 28,000 dedicated men and women PGA Professionals promoting the game of golf to everyone, everywhere.

The eBay Data Licensing Program enables third-parties to gain access to historical transaction data and create innovative solutions that tap into the power of eBay, The World's Online Marketplace®. For more information about the eBay Data Licensing Program, visit www.developer.ebay.com.

About CORESense

CORESense is a leading SaaS-based retail system company serving small to medium-sized specialty retailers in selling hard and soft goods including sporting goods, apparel and accessories, shoes and wine. Founded in 2000, CORESense's mission is to create a competitive advantage for SMRs by providing them access to a single, fully integrated multi-channel retail management system with the features and function needed to compete and win in today's demanding marketplace in a software-as-a-service delivery model that fits their business and their budget. The CORESense solution is the first and only SaaS-based retail management system that supports an entire retail business from brick-and-mortar retailing to ecommerce to merchandising and back office operations management to customer relationship management in one fully integrated web-accessible solution. It is the preferred retail management solution of small to medium-sizes retailers who need a powerful and fully integrated enterprse-grade solution to achieve their business goals. CORESense has offices nationally and is headquartered in historic Saratoga Springs, N.Y. For additional information about CORESense and our market leading solution visit us a www.CORESense.com or call (866) 229-2804.