Rocket Dog Powers New Ecommerce Website with CORESense On-Demand Ecommerce Solution

CORESense Technology and Best Practices Experience Delivers the Rocket Dog Brand Direct to Consumers

SARATOGA SPRINGS, NEW YORK - DECEMBER 22, 2008

CORESense (www.coresense.com), the leading on-demand provider of integrated retail and ecommerce solutions, announced that the internationally recognized footwear brand, Rocket Dog, has launched its direct to consumer ecommerce channel on CORESense’s end-to-end on-demand ecommerce solution. CORESense’s robust ecommerce design, development and management capabilities help Rocket Dog to capitalize on their strong brand recognition to drive and fulfill sales through their own ecommerce website.

"Our customers are style-savvy trend setters who look to Rocket Dog for footwear staples that are hip and edgy," said Bob Hartman, VP of Operations. "Our ecommerce website needs to reflect the attitudes of our shoppers. We had the design and needed an ecommerce solution provider that had the experience working with 3rd-party designers, the technology to power the site and the back office tools to efficiently manage every aspect of our ecommerce channel. CORESense was the obvious choice for us."

CORESense, working with Rocket Dog and a 3rd party design firm, delivered an ecommerce website with competitive navigation, shopping, customer service and conversion features needed attract, inform and convert trend-conscious footwear shoppers. Customers can quickly locate products through powerful style, category and custom searches such as “new arrivals” and “sweet offers”. Product pages provide customers with multi-view images and zoom, the option to “email a friend” as well as product descriptions and pricing. Customers can pay in multiple and mixed payments forms and quickly and securely complete their purchase with CORESense’s simple one step, single page checkout process. Rocket Dog’s merchandisers can easily create and manage new promotions as well as update the look and feel, content and layout of their website.

Rocket Dog is able to leverage CORESense’s highly efficient all-in-one, intuitively designed back office application to manage their growing ecommerce channel with minimal staffing requirements. With CORESense Rocket Dog can efficiently track process and fulfill orders through 3rd party logistics providers and returns as well as communicate with customers via phone or email.

"We have been very pleased with our decision to go with CORESense," said Bob Hartman, VP of Operations. "The CORESense customer team listened to our business needs, offered knowledgeable advice and implemented a scalable and complete solution that supports our aggressive brand and ecommerce sales goals."

The CORESense integrated ecommerce management solution provides Rocket Dog with the basics that they need to promote and manage their ecommerce channel:

  • Ecommerce Website built with competitive navigation, shopping, customer service and conversion features on search friendly templates custom designed to meet your business and brand objectives.
  • Ecommerce Website Manager that allows them to create and manage images, content, searches and navigation on one or more uniquely branded websites.
  • Ecommerce Shopping Cart with a host of shopper friendly shopping cart features that are proven to minimize cart abandonment and drive customer satisfaction.
  • Merchandising Tools gives them the ability to optimize product searches, presentation, promotion, pricing and channel placement in order to maximize online sales.

"As an independent footwear brand and retailer, Rocket Dogs will compete and win in the competitive ecommerce market based on its ability to effectively market and sell unique footwear, provide superior service and efficiently manage operations and control inventory. With CORESense, it gets a single solution to manage the core retail processes and data needed to achieve its ambitions in an on-demand model that fits their business and their budget," said Jason Jacobs, CEO of CORESense.

For more information please visit us at www.coresense.com/products/integratedenterprise/ecommerce_website.html, email us at sales@coresense.com or call CORESense at (866) 229-2804.

About CORESense

CORESense is a leading SaaS-based retail system company serving small to medium-sized specialty retailers in selling hard and soft goods including sporting goods, apparel and accessories, shoes and wine. Founded in 2000, CORESense's mission is to create a competitive advantage for SMRs by providing them access to a single, fully integrated multi-channel retail management system with the features and function needed to compete and win in today's demanding marketplace in a software-as-a-service delivery model that fits their business and their budget. The CORESense solution is the first and only SaaS-based retail management system that supports an entire retail business from brick-and-mortar retailing to ecommerce to merchandising and back office operations management to customer relationship management in one fully integrated web-accessible solution. It is the preferred retail management solution of small to medium-sizes retailers who need a powerful and fully integrated enterprise-grade solution to achieve their business goals. CORESense has offices nationally and is headquartered in historic Saratoga Springs, N.Y. For additional information about CORESense and our market leading solution visit us a www.CORESense.com or call (866) 229-2804.