Parts-World Selects CORESense to Manage Multi-Channel Operations

Automotive Aftermarket Retailer Expects to Increase Sales and Decrease Costs with CORESense

SARATOGA SPRINGS , NEW YORK (March 31, 2005) CORESense, a leading provider of on-demand retail management software (www.coresense.com), announced today that Parts-World (www.parts-world.com), an automotive parts and accessories retailer, has selected the CORESense retail management solution to power its multi-channel retail operations. Parts-World currently sells through an ecommerce site and call center, and is planning the opening of its first physical retail store in the 3rd quarter of 2005. Through CORESense, all sales channels will be completely synchronized in real time to a single, centralized back office.

Parts-World has been selling online since 2003 and, unique to automotive retailers, Parts-world sells across automotive industry lines to offer one-stop shopping for all truck accessories, replacement parts, performance parts, and auto parts.

“Our unique cross-industry offering of products poses a lot of challenges in the area of information and data repository management,” said Ken LeBlanc, Founder and President of Parts-World. “We were spending important investment dollars and resources trying to develop a system in-house. We were building something that wasn’t going to scale and the effort was jeopardizing the health of our business. We needed to focus on our core business, which is as a retailer, not as a technology company–CORESense provides everything we need to do just that.”

Having a scalable system that enables Parts-Word to sell complex inventory across multiple sales channels is key to the company’s success. CORESense will help make this possible by bringing together order management, inventory and supplier management, customer relationship management, promotions and analytics in a single application. The result will be a more automated and productive retail operation, where Parts-World will significantly reduce the number of fulfillment and customer service exceptions their staff have to handle.

In addition Parts-World will now be able to increase sales by offering promotions–whether across all sales channels or on a specific channel–and leveraging a built-in email campaign management functionality.

“I researched a number of retail management systems and CORESense stood out from the competition for a number of reasons. There was no other system that gave us the same depth of functionality and scalability at a price that fit our budget.” LeBlanc added that he liked the fact that CORESense is built on an open-source platform. “By selecting a company that is connected to the latest technologies, I have confidence that we are going to be able to benefit from the best, most robust system available. We’re no longer held back by old, inflexible technology. Closed-source is closed-minded.”

As a pioneer in the Software As a Service (SaaS) movement, CORESense was built from the ground up to be delivered over the web, and is unique for its innovative scalable architecture and foundation of open source technologies; enabling retailers to grow revenue, provide exceptional service and decrease operational costs without the up front expense of traditional software.

“One of the biggest hurdles we had to overcome was knowing when to trust a technology company. As we got to know the team at CORESense and spoke to their existing customers, their commitment was clear. We made the right decision trusting CORESense."

“CORESense is excited to begin a relationship with Parts-World,” said Jason Jacobs, president and CEO of CORESense. “Ken LeBlanc is a veteran of the automotive industry, and his selection of CORESense reinforced the fit we have with this important market. CORESense is uniquely positioned to help companies like Parts-World grow. We look forward to a long and mutually successful engagement.”

About CORESense Inc.
CORESense is a leading provider of On-Demand Retail Management Software for companies with multi-channel sales strategies. CORESense enables retailers to maximize revenue, provide exceptional service to customers and decrease operational costs through one integrated software solution, all in real-time. As a pioneer in the Software As a Service (SaaS) movement, CORESense was built from the ground up to be delivered over the web, and is unique for its innovative scalable architecture and foundation of open source technologies. CORESense was founded in 2000 and located in Saratoga Springs, New York. For more information, contact CORESense, Inc. at 1-866-229-2804, or email us at sales@coresense.com